Mizuno USA: "Talk to the Pros"

Situation

Mizuno was the #3 baseball / softball brand at top 2 national retailers

Task

1. Increase baseball business revenue at national retailers

2. Leverage sponsored MLB athletes to grow brand presence with consumers

Action

Created and launched "Talk to the Pros"

MLB Sponsored Athlete education series hosted in store at 2 largest national retailers

In store POS created with internal creative staff to further educate and excite retailer sales teams

Consumers entered into chance to win during local grassroots events by visiting mobile brand experience tour

Winners chosen through official selection process

Results