Situation
ZICO is the "Official Coconut Water" of the Bruno Mars Moonshine Jungle Tour
Task
Deploy interactive element to attract and engage consumers during tour stop in Atlanta
Bruno Mars @ Phillips Arena
Action
Sourced and secured photo activation vendor, leveraging mobile tablet technology to capture consumer's concert experience and provide them with a ZICO branded photo they could instantly share online with their friends through Facebook and Twitter
Consumers received:
Unique ZICO branded photo via email
30% OFF ZICO redemption coupon
Share personal photo instantly to Facebook & Twitter
ZICO branded event photo
Social Media Sharing
