To increase high end ball glove business with national retailers, Mizuno deployed the famous Glove Steamer into the market place.

This innovative technology is used to enhance and ultimately expedite the ball glove break in process so athletes can spend more time on field playing the game they love.

Pilot program implemented with select retailer locations.

Produce Glove Steamer launch deliverables to support in store retail activations.

Increase ball glove business with top retailers.

Cross-functionally worked with internal creative teams to deploy in store POS, including Posters, How To Steam Your Glove DVD Guide, and Event Shirts.

Presented Communication Plan to field sales teams to provide deliverables schedule to retailers.

Created "GET STEAMED," a grassroots promotional contest to drive Glove Steamer program and increase Mizuno glove sales.