ZICO the Official coconut water sponsor for yelp! LIVE at the Tabernacle in downtown Atlanta.

Goal was to attract and engage attendees PRE, DURING, and POST event.

PRE EVENT

Leveraged social media to announce "ZICO Guitar Contest" days prior to the event, generating excitement and brand awareness amongst the yelp! Elite attendees.

DURING EVENT

Signage throughout venue to highlight "ZICO Guitar Contest" and direct attendees to booth location.

"Tag for Swag" to create online buzz during event.

Photo activation using personally produced "Instagram Cutout Board"

POST EVENT

Teamed up with local yelp! staff and leveraged Twitter to announce "ZICO Guitar Contest" winner online!